Join us in Townsend, TN, for one of the most anticipated Jeep events in the Smoky Mountains! Hosted annually since 2018, Jeeps Takeover Townsend is a family-friendly and pet-friendly celebration of all things Jeep, drawing Jeep enthusiasts from across the region for a weekend of adventure, community, and shopping.
Great Smokies Event Grounds
7930 E Lamar Alexander Pkwy, Townsend, TN 37882
7930 E Lamar Alexander Pkwy, Townsend, TN 37882
NEW THIS YEAR we are hosting the Vendor Marketplace at the Greater Smokies Event Grounds, located just .5 miles from Cades Cove Jeep Outpost, 2 miles from the entrance of the Great Smoky Mountain National Park, and 16 miles from the LeConte Center in Pigeon Forge.
This location is also home for your opportunity to “Jeep the Duck!” The giant duck is back and FREE and open to public for photos. If you decide to park and visit the vendor village, you will be asked to pay $10 for parking (proceeds benefit the Townsend Area Volunteer Fire Department).
Vendor Marketplace & Jeep the Duck Hours:
Thursday, Friday & Saturday (August 21-23) | 10:00 am – 6:00 pm ET
We will also have shuttles running from the Greater Smokies Event Grounds to Cades Cove Jeep Outpost on Thursday – Saturday 11:00 am – 5:00 pm ET.
Cades Cove Jeep Outpost
8205 TN-73, Townsend, TN 37882
8205 TN-73, Townsend, TN 37882
There is FREE parking and fun for the whole family at Cades Cove Jeep Outpost in Townsend, TN.
Stop and shop and visit our neighbors at Camp Wild Flowers and Bigfoot in the Smokies.
Extended store hours: Thursday – Saturday 9:00 am – 8:00 pm ET
Stop and shop and visit our neighbors at Camp Wild Flowers and Bigfoot in the Smokies.
Extended store hours: Thursday – Saturday 9:00 am – 8:00 pm ET
Schedule of Events
Thursday, August 21
- 9:00 am – 8:00 pm – Cades Cove Jeep Outpost open for shopping
- 10:00 am – 6:00 pm – Vendor Marketplace, food trucks, & Jeep the Duck at the Greater Smokies Event Grounds
- 11:00 am – 5:00 pm – Shuttles running from Greater Smokies Event Grounds to Cades Cove Jeep Outpost
Friday, August 22
- 9:00 am – 8:00 pm – Cades Cove Jeep Outpost open for shopping
- 10:00 am – 6:00 pm – Vendor Marketplace, food trucks, & Jeep the Duck at the Greater Smokies Event Grounds
- 11:00 am – 5:00 pm – Shuttles running from Greater Smokies Event Grounds to Cades Cove Jeep Outpost
Saturday, August 23
- 9:00 am – 8:00 pm – Cades Cove Jeep Outpost open for shopping
- 10:00 am – 6:00 pm – Vendor Marketplace, food trucks, & Jeep the Duck at the Greater Smokies Event Grounds
- 11:00 am – 5:00 pm – Shuttles running from Greater Smokies Event Grounds to Cades Cove Jeep Outpost
Sunday, August 24
- 8:30 am – Church + Pancake Breakfast
Retail Vendors
GoTeez Clothing Company
Official Event Merchandise Provider
Palm Breeze Detailing & Car Care
Cool Jeep Junk
Townsend Artisan Guild
Knoxville Irreverent Warriors
Food Vendors
Rocky Pop
REO Cheesewagon
(located at Cades Cove Jeep Outpost)
Mac’s Seafood Truck
(located at Cades Cove Jeep Outpost)
Lemonade Crew
(located at Cades Cove Jeep Outpost)




